My 7 Day Marketing Plan

Marketing and selling your home is more than putting a sign out front and hoping that someone shows up. A well coordinated and proven process gets houses sold. My promise is that each one of these steps in My 7 Day Marketing Plan will be completed on the time appointed unless other arrangements have previously been agreed to in writing.

Day #1

1. Present marketing presentation, marketing ideas, and 7 day marketing plan to owner(s).
2. Explain what the multiple listing service is and what it does.
3. Explain how I use the internet and what special benefits it provides for you.
4. Explain where Buyers come from.
5. Explain how my “Open House” system works.
6. Explain how the agents and office staff work together to provide information to buyers and set-up showings with agents.
7. Explain how all agents and all real estate offices connected to the multiple listing service work together to match-up buyers and sellers.
8. Explain the importance of pricing your property right for the market.
9. Provide tips to help your home show better and sell faster for more money.
10. Show you what buyers are comparing and what motivates a buyer to buy.
11. Answer any questions that you may have.
12. Agree on terms for the marketing of your property.

Day #2

1. Perform Competitive Market Analysis.
2. Meet with seller(s) to discuss best price to advertise property.
3. Meet with seller(s) to discuss and arrange best time for Open House.
4. Take pictures (inside and out) for internet, mailings, and brochures.
5. Set-up yard sign and lock-box.
6. Arrange date for Virtual Tour.

Day #3

1. Submit listing to office staff for MLS submission.
2. Submit listing to half a dozen different web sites.
3. Arrange for listing to be advertised at our 3 company mall kiosks.

Day #4

1. Create professional looking colour brochures and cue cards, send for printing.
2. Arrange a Broker’s Open House.
3. Make arrangements for the other agents in my office to preview your home on the following tour day.
4. Distribute open house invitations to surrounding neighbourhoods.

Day #5

1. Call owners for weekly follow-up, market update, review of feed-back and steps completed review.
2. Discuss possible problems and ideas for solutions.
3. Pick up brochures and cue cards.

Day #6

1. Deliver brochures and cue cards.
2. eMail agents who have shown your property a feed-back request form.
3. Hold an open house.
4. Give Owner(s) a computerized demonstration of what property looks like on various web sites.

Day #7

1. Contact buyers who have seen your property for feed-back.
2. eMail agents who have shown your property a feed-back request form.
3. Check MLS for comparable homes new on the market.
4. eMail homeowners weekly MLS statistics and comparable homes new on the market.

If your property hasn’t received an acceptable offer by the end of the 7 days, each step is repeated with any modifications necessary or agreed to during our weekly review.